What to Consider When Hiring a Technical SEO Agency

 Running a website isn’t just about having great content and attractive design; it's about making sure your site is technically optimized to perform well in search engines. This is where technical SEO comes into play. If you’re looking to improve your website’s performance and rankings, choosing the right technical SEO agency can make a world of difference.

But how do you know which agency is right for your business? It’s important to consider a few key factors before making a decision. In this blog, we’ll guide you through what technical SEO is, why it’s important, and how to choose the best agency for your business.



What Is Technical SEO?

Technical SEO refers to the process of optimizing the technical aspects of a website to ensure it meets search engine guidelines and can be easily crawled and indexed by search engines. It goes beyond content and keywords. Technical SEO focuses on the behind-the-scenes elements that affect how search engines view and rank your website.

Some key components of technical SEO include:

  • Site speed: How quickly your website loads.

  • Mobile-friendliness: Whether your website is responsive on mobile devices.

  • URL structure: How URLs are organized and structured.

  • Site architecture: How your website is structured for easy navigation and indexing.

  • XML sitemap: A map of your website that helps search engines understand your site’s structure.

  • Robots.txt: A file that tells search engines which pages they should or shouldn’t crawl.

By focusing on technical aspects, technical SEO services help improve your website’s functionality, ensuring it’s search-engine friendly, fast, and easy for users to navigate.

Why Is Technical SEO Important?

If your website isn’t properly optimized on a technical level, search engines may have trouble understanding and ranking your pages. Even with great content and effective keyword use, a poorly optimized site can be held back in search rankings. Here’s why technical SEO is essential:

  1. Improved Site Speed: Websites that load quickly provide a better user experience and rank better on search engines. Technical SEO can identify areas of your website that need speed improvements.

  2. Mobile Optimization: More users are browsing and shopping from mobile devices than ever before. A mobile-friendly site is crucial for both user experience and SEO.

  3. Better Indexing: Search engines like Google need to index your pages to display them in search results. Technical SEO ensures search engines can crawl and index your site without obstacles.

  4. Fixing Errors: Technical SEO audits help identify and fix errors like broken links, duplicate content, or faulty redirects, all of which can negatively impact your site’s ranking.

  5. Increased Organic Traffic: Properly optimized websites are more likely to rank higher in search results, which leads to more organic traffic and, ultimately, more business.

SEO Technical Audit Service

A technical SEO audit is a comprehensive evaluation of your website’s technical elements to ensure it is optimized for search engines. This audit can uncover issues that may be affecting your site's performance, such as slow loading times, mobile-unfriendliness, broken links, or missing metadata.

An SEO technical audit includes:

  • Crawlability and Indexing Review: Ensuring that search engines can crawl your website and index its pages.

  • Site Speed Evaluation: Identifying ways to speed up page load times.

  • Mobile Usability Check: Ensuring your website is responsive and optimized for mobile devices.

  • Content Duplication Check: Ensuring there are no duplicate content issues that might confuse search engines.

  • Security Review: Verifying that your site is secure and using HTTPS encryption.

A thorough technical SEO audit can help you fix underlying issues and optimize your site for better performance in search rankings.

Technical SEO Checklist

When evaluating a technical SEO agency, it’s helpful to have a checklist of essential factors to look for. Here’s a brief checklist to consider:

  1. Site Speed Optimization: Does the agency know how to identify and address issues that slow down your website?

  2. Mobile Optimization: Will they ensure your site is fully mobile-responsive and optimized for mobile users?

  3. Crawlability and Indexing: Are they able to identify and fix issues preventing search engines from properly crawling your site?

  4. Secure Website: Will they help you ensure your website is secure with HTTPS encryption?

  5. On-Page SEO: Are they able to help optimize your on-page elements like meta tags, headers, and URLs?

  6. Technical Troubleshooting: Can they help identify and fix broken links, redirects, or 404 errors?

  7. Content Delivery Network (CDN): Will they help integrate a CDN to speed up website loading times across different regions?

  8. Regular Audits: Will the agency provide regular technical SEO audits to ensure your site stays optimized?

Having a checklist like this will help you choose a technical SEO agency that can meet your needs and effectively improve your site’s performance.



How to Choose the Right Technical SEO Agency

Choosing the right technical SEO agency can be a daunting task, but it’s essential for the long-term success of your online presence. Here are some steps to help you make the right decision:

  1. Check Their Experience and Reputation

Look for an agency with experience in handling technical SEO. You want to work with professionals who have a proven track record of success. Check client reviews and case studies to see their results. An experienced agency will also be able to tailor their services to your unique business needs.

  1. Review Their Technical SEO Knowledge

Technical SEO is a specialized field. Ensure the agency has a deep understanding of SEO concepts like website architecture, schema markup, server-side issues, and page speed optimization. The more they know about the technical side of SEO, the better results they’ll provide.

  1. Ask About Their Audit Process

A technical SEO audit is a crucial first step in any SEO campaign. Ask the agency how they conduct their audits and what areas they focus on. A thorough audit should cover aspects like site speed, indexing issues, and mobile optimization.

  1. Look for Customized Solutions

Every website is different, and the agency should be able to provide customized technical SEO services that fit your specific needs. A cookie-cutter approach won’t work for everyone, so make sure they offer tailored solutions for your business.

  1. Consider Communication and Reporting

Choose an agency that provides clear communication and regular reporting. You should be able to easily track the progress of your SEO campaigns and understand the results.

  1. Check Their Ongoing Support

SEO is an ongoing process, and it’s important to have ongoing support from your technical SEO agency. They should help you monitor your site’s performance and make adjustments as needed.

  1. Request a Proposal

Once you have narrowed down a few agencies, request a proposal. This will give you a clear understanding of their services, pricing, and approach to technical SEO.

Conclusion

When choosing the right technical SEO agency, look for experience, knowledge, and a tailored approach to your specific needs. A good agency will help you improve your website’s performance and increase your visibility in search engine rankings. If you're looking for expert help, SEO Raft offers top-notch technical SEO services and can perform a thorough technical SEO audit to help optimize your website. Let their team of professionals guide you towards better rankings, higher traffic, and a smoother user experience.

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