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Showing posts from April, 2025

How to Build a Nonprofit Website on WordPress (Step-by-Step)

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  Creating a nonprofit website on WordPress is easier than most people think. It’s also affordable, and with the right steps, your nonprofit can be online in a day or two. WordPress offers everything you need — from design tools to donation forms — to help your organization grow and reach more people. This guide will walk you through each step. You’ll also learn what WordPress is , if WordPress is free, and how WordPress SEO services can bring more visitors to your nonprofit’s website. What Is WordPress? WordPress is a tool that helps you build websites without needing to know coding. It’s one of the most popular platforms in the world. Over 40% of all websites use WordPress because it’s flexible and easy to use. You can use it to create blogs, online stores, news sites, and nonprofit websites — like the one you’re building. Is WordPress Free? Yes, WordPress is free to download from wordpress.org. But to run your nonprofit’s site online, you’ll need two things that aren’t free: A...

What is an SEO Strategist? A Simple Guide for Beginners

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If you've ever wondered how some websites always seem to show up first on Google, or how certain brands dominate search results, you’ve probably encountered the magic of SEO ( Search Engine Optimization ). Behind that magic is one key person: the SEO strategist. But what exactly is an SEO strategist, and what do they do? In this blog, we’ll break it all down simply, no confusing marketing jargon—just clear answers and a guide you can actually use. What is an SEO Strategist? An SEO strategist is a professional who helps websites rank higher on search engines like Google. They don’t just guess what works—they dive deep into what people are searching for and make sure the website uses the right words and content so it can rank higher in search results. For example, imagine a bakery wants to appear when someone types “best cupcakes in New York.” The SEO strategist helps that bakery’s website show up on Google, ensuring more people find it when they search for cupcakes. SEO strategists ...

How to Run B2B Facebook Ads for Physical Products That Convert

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  When discussing advertising physical products, most people think of B2C (business to customer) ads, like selling clothes, gadgets, or beauty items directly to buyers. But what if your product is meant for other businesses? That’s where B2B Facebook ads come in. You heard it right: Facebook (now called Meta) isn’t just for B2C. With the right strategy and tools, B2B Facebook marketing can help you connect with real businesses, buyers, and decision-makers smartly and cost-effectively. Let’s break down how to run successful B2B ads on Facebook for physical products. Why Use Facebook for B2B? You might be thinking, "Isn't Facebook mostly for casual users?" It is  but it’s also where business owners, managers, and decision-makers spend their time. Think about it: People scroll through Facebook and Instagram during lunch, after work, or even between meetings. This makes Facebook B2B targeting super powerful if done right. You can reach business profiles, job titles, indust...